Gay chevy

Last summer, I was shocked beyond shocked when our beloved editor, Richard Scan, asked me if I wanted to attend a BLTG (sandwich?) event hosted by Chevrolet in Seattle and Vancouver.  I’ve never been a girl who could say ‘no’ to a man, so of course I cleared my busy calendar (brunch, shopping, tea dances, standing in line for Lady Gaga tickets) to attend.

The kicker was that I could bring an “influencer”, as Chevy put it.  I immediately called the (current) love of my existence Steve and invited him to join me.  Soon, we were in the Capitol Hill area of Seattle, the gay district that is also established as the Swish Alps.  Before long, we were dining at Dick’s, sipping Seattle’s Best lattes and driving 2014 Chevys with big-time Hollywood producers who were far more elegant than us Midwest Bears, though we did blend-in nicely with all the guys, all the gays, and even a queer woman couple with child.

I’ve written elsewhere about the fabulous rides we had in both the Chevy Spark and Chevy Volt. What great little cars! These two are such a big improvement over what electric cars were when first introduced! The Chevy people — Michelle, Kevin, Shad and Rob — knew that the optimal w

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Chevy Gay Pride Ad Has Electric Car Coming Out Of The Closet

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In celebration of Motor Town Pride, which occurred in Detroit this weekend, Chevy released a clever, gay-friendly ad in which an electric car comes out of the closet and says, "Mom, Dad, I'm electric."

The chat, under a rainbow banner, reads: "whatever revs your engine, we support you 100%."(Click image to enlarge).

Although GM, known to be supportive of LGBT causes, was clearly using this ad as a metaphor to promote tolerant behavior, this actually isn't the first time that there has been headlines about electric cars being called gay.

If you recall, Ron Howard's cinematic flop "The Dilemma" provoked uproar from the LGBT community when the trailer included a line in which Vince Vaughn announced, "Electric cars are gay."

People flipped out, Vanity Fair wrote a column asking if electric

Introduction

Chevrolet,  colloquially referred to as Chevy, is a division of General Motors (GM) est. 1911.  With the maxim “a car for every purse and purpose” they overtook Ford as the best-selling car in the United States by 1929. The brand has been active in Marketing the Rainbow, from gay vague and homophobia, to groundbreaking ads during the Olympics.

Gay vague

“Gay vague” is often used in commercials, ‘for a laugh’. Chevrolet did so in 1997. It’s a story of dogs, identifiable as male and female. It turns out to be a bit awkward. AdRespect says: “The ad could include played the equal joke out with any change — the car and Afghan were gone, another female puppy or person is now watching, etc. — and instead chooses a male dog (or is it a “Bulldog dyke”?) for a homophobic laugh.”

Homophobic

In 2003, Chevrolet wanted to make fun of (non-)masculine behavior with an homophobic ad. A red Chevy truck packed with five young men roars down the countryside as Shania Twain’s “Man, I Experience Like a Woman” plays. The center man in the back seat starts singing along, serenading his f